How to create/plan an AdWords campaign strategy? | SEO Mumbai
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Create google AdWords campaign on a shoestring budget?

5 tips to create/plan an AdWords campaign

Here are five simple tips to help maximize your success and minimize your AdWords budget.
1. Misspelled Words: Creating an ad group with misspellings or miss rate variations of words or phrases can offer an inexpensive way to capture clicks from customers seeking what you have to offer. By way of example,take "White Wall Tires", this keyword may be too costly and beyond their budget. Making a list of "Ires White Wall", "Tyres Whote Wall", "White Tires QALL", etc can capture customers looking for their products at low prices. Explore many variations of your best keywords to maximize their reach and value.

Plan an AdWords campaign strategy
2. Segmenting the market and geographic regional clicks: If sold regionally or within a given geographic area that does not make sense to target people outside that region. Use Google AdWords geographic tools to reach customers looking only in your region.
3. Longtail keywords: This is a combination of the keywords become more popular search phrases. This can reduce the cost per click compared with that keyword. As an example: Let's use the "lamps" as a search term main objective. "Lights" on their own will have tons of competition for ad space by raising the cost of your AdWords auction bid. It is also a pretty generic term, the search might be looking Aladdin lamp or headlights. Adding a longer phrase, such as "brown table lamps" or "use table lamps brown" will reduce confusion and increase the click through Note - The elimination of the costs of keyword bidding. The use of long tail keyword phrases pre qualify your customer and reduces the price per click.
4. Exact matches in the popular longtail keywords: Google describes an exact match, because: "Allows your ad to show for searches that match the exact phrase exclusively." This now ensures the click you pay is a plus qualified. Be sure to use this function keyword phrases with popular keywords inside. If you only sell "Red Disney Night Lights" may not want your ad to appear for someone searching for "Disney Night Life", etc.
5. The ad visibility during the day / dayparting: If your business is open Monday through Friday from 9-5 and your sales cycle involves direct contact with the client, there may be no reason to have your AdWords accounts to submit others at the time. In the case of an e-commerce site, you might try to limit the announcements to peak or off AdWords during the middle of the night.

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