SEO Factors and Tool For Designing SEO Content | Rank Expert SEO Company Mumbai
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SEO Factors and Tool For Designing SEO Content


Search Engine Optimization is a relatively simple concept to understand. But just in case you are not already familiar with this term, SEO is the process of developing web content that typically revolves around a certain set of keywords or key phrases, which will be picked up by search engine indexing software when a web user searches for that specific key word or key phrase. How relevant the webpage content is will then be used to help determine its exact placement within a set of search engine results, with the top results being the most relevant. With the billions of websites online today, this is the only viable method of determining what listings show up when you search for a specific keyword or phrase on a site like Google.com or Yahoo.com.

However, the simplicity of Search Engine Optimization ends at the concept - obviously any amateur webmaster or web content developer can throw a couple of keywords in here and there throughout an article and call it good. However, in practice SEO is a much more involved process than that. Drawing random traffic in from the World Wide Web is one thing, but getting this traffic to actually read your site and make a purchase or use your services that are being offered is much more complex. Basic Factors To Consider When Using SEO Strategies To Develop Web Content

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When it comes to actually implementing some of the more advanced techniques of SEO within your website, Search Engine Optimization is a very time-consuming and detail oriented job. And in order to effectively design your web content with Search Engine Optimization in mind, there are number of basic factors you should consider.

# The type of content you are providing. Whether you are actually trying to sell something online or provide some type of paid service really makes a difference when compared to personal blogs or sites that only provide free information - especially in SEO. For instance the word "free" always makes a great keyword; as long as your site does indeed offer something for free. However, you should never try to mislead or lure visitors with inaccurate keywords - this is poor web development practice and is highly frowned upon within the community.

# Monitor what your competitor's are doing. From a business perspective, one of the biggest advantages offered by the World Wide Web is the ability to easily find out and monitor not only what your competitors are doing, but what your current industry is doing in general. As any successful business person can tell you - in order to survive as a company you'll have to stay one step ahead of your competition and stay up-to-date on any changing trends in your industry at the same time; and developing web content for Search Engine Optimization is exactly the same way.

# The physical location of your audience in the real world. It may seem irrelevant at first, but you really should take into consideration where your main customer base is. This allows you to focus your SEO techniques on a certain region, and can help tremendously with choosing keywords and key phrases for your content.

# Your target audience's age range. As with your audience's location, their age should be taken into consideration when developing keywords for your web content, as well. While keywords like "cartoons" or "kittens" may be a great way to bring traffic into your blog about caring for children, it's not going to do much for a website that is selling power tools.


SEO Key Word Factors that Affect Search Engine Rankings

#1 Keywords in the Web Site Title Tag This is probably one of the most important places you need to have your keywords/phrases. The title tag shouldn't be more than five to eight words, and you should make sure one of the first two words is a key word.

#2 Keywords in the URL Including keywords in your article URL's that appear throughout the document will help you rank higher in the search engines. If your own blog, setting the link naming conventions to include the blog article name is a must. Many of the freelance article web sites you write for will do this as well.

#3 Keyword Density in the Text The Key word / phrase density in your article is another big factor for the Search Engines. This percentage has varied over the last few years, but 1.5-4.5 % is one range you can shoot for and tweak from there.

#4 Anchor Text For inbound article links, you should ensure that the anchor text includes some of your key words or phrases so that the link is seen as being 'stronger' by the search engines.

#5 SEO Key Word Factor Keywords in Headings Just another place to make sure you include your article key words and phrases within your website, blog, or freelance article.

#6 In the Beginning of an Article Besides having in your title, using your key words or phrases in the introduction paragraph of an article isn't just a must for SEO, but should be in your thoughts for just making good content for others to read on the Internet!

#7 In Image Tags When Search Engines crawl your content, they can't see the image, but they can read the text that you include in the Image Alt tag. So, besides being fully compliant with W3C Web Standards, get a SEO bonus for including the Alt text on all pictures that you use!

#8 In Metatags Although the importance of Metatags could be debated on how each search engine actually uses them, why not fill them out properly! Many SEO tools on the market now will do this for you...or at least make it easy to do.

#9 SEO Key Word Factor Keyword Proximity Keyword proximity has started to play a larger role in recent years for SEO ranking with the tracking of multiple-word key phrases.

#10 SEO Key Word Factor Keyword Dilution Keyword dillution within an article can negatively impact both the readabililty of your work as well as the SEO. If you are trying to focus on too many words of importance in your work, then you run the risk of losing the reader's focus!

SEO Link Factors that Affect Search Engine Rankings

#1 Anchor Text of Your Inbound Links Just like for your outgoing links, you get more credit if the anchor text of sites linking to you are relevant keywords for your website!

#2 Inbound Links Origin In addition to the anchor text of the inbound site, the greater the Google Page Rank of the site, the more reputable they are considered, and better for your ranking!

#3 Links from Similar Web Sites or Blogs Getting links from the same niche of your website indicates that your site is strong in its area and plays well for getting ranked higher. If you run a tech blog, getting multiple links from sports related blogs may not play so well for you.

#4 Age of Inbound Links You get more credit for the links coming in to your site being older. Especially with the current trend of Google looking to combat sites going for high PR on the speed of building links, this will become more and more of a factor.

#5 Number of Backlinks The more quality backlinks you have the better. Age and anchor text matter for all. Getting one site link with a decent PR is always better than a bunch of PR 0 site links of potentially un-reputable site owners.

#6 Anchor Text of Internal Links Although not as big of a factor as the anchor text of external links, it still gets measured as a factor so why not make your internal link's anchor text be the keywords of the article!

#7 Context Around Your Anchor Text This is becoming more and more of a factor as we migrate towards a more 'Semantic Web.' Just make sure that you put up good, quality content and link from key phrases that make sense in the context of the article!

#8 Outgoing Links to Link Farms or Other "Spammy" Sites Linking out to a bad neighbor can adversely impact your performance with the search engines. Always make it a practice to check the sites you link to and remove those that appear to be going 'bad' or 'Spammy'!

#9 Too Many Outgoing Links on One Page Google has not like pages that have had more than 100 links to other sites on them. Be careful how many you permit on each page of your site!

#10 The Number of Outgoing Links on a Page Linking to Your Site Basically, the fewer the better for your website! If you're on a site that has over 100 links and you are one of them it could look like you are being friendly with "Spammy" sites, and you could inadvertently get yourself penalized!



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