How to do PPC Ad Campaign Marketing
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What is a PPC Ad Campaign, Anyway? Pay-Per-Click Strategy

PPC stands for "pay per click", a pay per click marketing campaign generally refers to search engine marketing campaigns or a contextual advertising campaign (Google's content network is an example of contextual advertising).

How PCC works?

Since Rank Expert is primarily an SEM solution with a focus on marketing through search, A search focused pay per click campaign enables you to run advertisements next to certain search queries.Advertisers select keywords, keyword phrases, keyword groups, or categories in which they want their advertisements to appear.Advertisers willing to spend the most money for a relevant advertisement will generally be listed first.

Say I own a company that sells Mobile phones and decide to advertise on Google. I can buy ad space next to the query "Buy Mobile phones" so that every time someone types that phrase, my ad shows:

PPC Ad Service Mumbai

Benefits: Why Are These PPC Campaigns So Important?

When you setup a PPC campaign you can controlthe traffic. While a new website takes time to rank well in search engines, with PPC you can turn the traffic on and off. With PPC you can create almost instant traffic for website.
  • Target the right people - Create a geo-targeted campaign or determine where your ads show.
  • Save money - Ensure you're not broadcasting your advertising to the wrong people or through the wrong channels.
  • Have better control over your advertising message and spend -
  • You can effectively control your spend and whether a collection of Ad Groups continues to run, is paused, or is deleted at this level.

    What can you do to get to the top fast with instant, targeted traffic to your web site, for as little as pennies?
    The answer is Pay-Per-Click (PPC)! Also known as: Pay-Per-Ranking, Pay-Per-Placement or Pay-Per-Position. Unlike the other search engines, your bid is the only thing that determines your position with the pay-per-click engines. Minimum bids can range from $.05 for Overture to $.01 for many of the other PPC engines.

    Our PPC ad Management process

    What do you need to know in getting started?

    1

    Developing a Pay-Per-Click Strategy Plan

    All marketing plans have to start somewhere and it certainly isn’t without research and loads of planning, Our aimed at helping you to understand and devise a strategy for your pay per click accounts considering goals, strategy, and tactics.


    2

    Account Structure Set Up and Best Practices

    Begin with campaigns, which are then broken down into ad groups. Each ad group has a specific, targeted set of keywords, and each ad group contains ad texts (preferably 2 or 3) that are relevant to the keywords in that ad group.


    3

    Geo-Target a National PPC Campaign

    By implementing geo-targeting for a National campaign, you can get ahead of the competition, become more relevant to your audience, and also take your advertising dollars further. It is time to dig deeper into your pay-per-click campaign!


    4

    How to Spend All That Money: PPC Budgeting Strategies

    Simple campaign strategy of devoting a campaign to each individual product line, and setting your daily budget accordingly. Because you have organized your account with product-specific campaigns, you will be able to easily check whether or not you are on track to hit your monthly spend goals or limits. ( Budget by desired conversion , Budget by product line or service offered)


    5

    PPC Keyword List Building

    We understand your business, your products and your services We can start to put together a list of words related to your products and service.


    7

    Reports and Analysis

    Google Analytics is an extremely valuable tool in analyzing the performance of your website, whether you are focusing on paid or organic traffic. The first time you log in to Analytics though can be quite overwhelming (Custom Report Basics)


    8

    Account audit and Monitoring Performance

    Account audit is quite simply a dive into your account to determine areas that could use further attention or work in order to improve performance.

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